Valley Regional Transit
Make the bus cool.
Radio
It’s working.
+171% app downloads
+54% traffic to new rider page
+5% bus riders month over month
Results from first 5 months of campaign. Umo Mobility App downloads increased when comparing (Jul–Nov 2024) to previous 5 months (Feb–Jun 2024). Visits to valleyregionaltransit.org/how-to-ride increased when comparing (Jul–Nov 2024) to the previous 5 months (Feb–Jun 2024). Ridership growth based on the first 5 months of the campaign (Jul–Nov 2024) compared to the same period in 2023.
Agency
Stoltz Marketing Group
Electra Filmworks
Kailee McGee - Director
Video
Maddie Godwin - Art Director
Jessica Holmes - Copywriter
Sonya Feibert - Copywriter
Cole Buckhart - Photos
Campaign
Creative Director
My Role
First Place – APTA AdWheel Award
2024 Best Marketing and Communications to Increase Ridership or Sales — Comprehensive Campaign
NextNW Marketing All Stars
2024 Consumer Campaign of the Year
Idaho Ad Fed Rockies Awards
2024 Complete Campaign - Silver
OOH Bus Wrap - Silver
Social Campaign - Silver